About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

Data that drives growth

Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

L’avantage dont vous avez besoin pour prendre les devants

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

As part of Numerator, a leading data and technology company, Worldpanel by Numerator brings together global reach and local market expertise. Our teams work across regions to deliver insights that are relevant, comparable, and actionable—wherever our clients do business.
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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
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Worldpanel by Numerator in Numbers
130+
Panels continus
Saisir des comportements réels et vérifiés à l'échelle mondiale.
69
Marchés couverts
Offrir une vision globale avec une profondeur et une pertinence régionales.
2.5M
Occasions de restauration par an
Révéler comment, quand et ce que les gens consomment.
552B
Suivi des choix de marque
Comprendre ce que les gens achètent, à quelle fréquence et pourquoi ils arbitrent entre les marques.
40,000+
Marques mesurées
Des géants mondiaux aux challengers locaux.
500+
Catégories couvertes
Dans les secteurs des biens de grande consommation, de l'alimentation, des soins et des produits ménagers.
15,000+
Détaillants et canaux
Suivi des comportements en ligne et en magasin.
Flèche droite
50+
years of experience
Saisir des comportements réels et vérifiés à l'échelle mondiale.
54
global markets
Offrir une vision globale avec une profondeur et une pertinence régionales.
130+
Consumer Panels
Révéler comment, quand et ce que les gens consomment.
3300
panel experts across the globe
Comprendre ce que les gens achètent, à quelle fréquence et pourquoi ils arbitrent entre les marques.
1M+
panel samples globally
Des géants mondiaux aux challengers locaux.
50K+
brands tracked globally
Dans les secteurs des biens de grande consommation, de l'alimentation, des soins et des produits ménagers.
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
Suivi des comportements en ligne et en magasin.
1K+
categories covered
Suivi des comportements en ligne et en magasin.
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Panneaux et solutionsPerspectivesSites d'implantation
CarrièresPresseContactConditions d'utilisationProtection de la vie privéeAvis sur les cookies
Bureau mondial
Vivo Building, 30 Stamford St, London
London SE1 9LQ
T +44 (0)207 076 9000
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